Publications and Research

Where Experience, Real-World Application, and Science Collide

John Craig’s publications combine scientific research, policy analysis, and applied coaching experience. His work explores how nutrition, metabolism, and human behaviour intersect to shape public health and performance outcomes. Each paper seeks to replace noise with clarity - offering evidence-based insight, real-world strategy, and measurable results where marketing and ideology often dominate the conversation.

All research is released through open-access preprint platforms to ensure full transparency, citation integrity, and global accessibility.

The Metabolic Acceleration Blueprint

A comprehensive framework for optimising metabolism through nutrition, recovery, and behavioural strategy. This paper bridges biology and real-world application, outlining a structured plan to increase metabolic rate, improve performance, and achieve sustainable results.

The Metabolic Acceleration Blueprint
This paper forms part of the Gorilla and She Coaching evidence-based publication library. It outlines a scientific and practical model for optimising metabolism through nutrition, recovery, and behaviour. The permanent cloud-hosted version allows immediate reference and citation by journalists, academics, and readers. Access, download, or cite the paper directly using the following link:
https://storage.googleapis.com/msgsndr/plQ5Q16mOjMLxtBvqqty/media/69038cdaab91c22e454a1b73.pdf

The Truth About Diets: Science, Psychology and What Actually Works

Published on OSF SocArXiv, this paper analyses how diet culture, misinformation, and metabolic adaptation shape success and failure in modern nutrition. It offers a science based framework for personalised, sustainable health.

The Truth About Diets: Science, Psychology and What Actually Works
This paper is published as a SocArXiv preprint on OSF. It has a permanent record, version tag, and a citable DOI so journalists, academics, and readers can reference it immediately. The page hosts the abstract, full PDF, and metadata for indexing by Google Scholar. Use the OSF link to view, download, and cite the paper directly: https://osf.io/preprints/socarxiv/yjhkm_v1.

The Titan Series: Hypertrophy Blueprint

A scientific and applied analysis of the principles governing muscle growth, recovery, and structural balance. This paper consolidates 178 peer-reviewed studies into a single, evidence-based framework explaining how recoverable training volume, nutrition, and balance determine hypertrophy outcomes.

The Titan Series: Hypertrophy Blueprint
This paper is published as part of the Titan Series research collection. It provides a permanent academic reference for coaches, athletes, and professionals seeking evidence-based insight into hypertrophy, recovery, and structural balance. The paper is hosted with a permanent cloud link so journalists, academics, and readers can access, download, and cite it directly through Google Scholar–compatible indexing. Use the link to view, download, and reference the paper immediately:
https://storage.googleapis.com/msgsndr/plQ5Q16mOjMLxtBvqqty/media/69038cdb1e31ecd8a4275ad9.pdf

The Titan Series: Strength and Endurance Blueprint

Part Two of the Titan Series extends the recovery-first philosophy to neural strength and endurance development. It explains how progressive loading, long rest intervals, and balanced antagonist training enhance power and work capacity without overtraining.

The Titan Series: Strength and Endurance Blueprint
This paper is published as Part Two of the Titan Series. It extends the recovery-first philosophy to the development of neural strength and endurance, offering a research-backed model for sustainable power and performance. The paper is available through a permanent cloud publication link, allowing journalists, academics, and practitioners to view, download, and cite the complete work directly:
https://storage.googleapis.com/msgsndr/plQ5Q16mOjMLxtBvqqty/media/69038cdb1e31ec555c275ae9.pdf

The Illusion of Progress: How Sustainability Narratives and Processed Foods Are Failing Our Children’s Health

Read the full open access publication by John Craig, MSc Nutrition. This analysis examines how sustainability policies have reshaped UK and Scottish school meals, leading to the dominance of ultra processed foods and post-publication regulatory action.

School Meals Part 1

The Illusion of Progress: How Sustainability Narratives and Processed Foods Are Failing Our Children’s Health
This paper is also live as a SocArXiv preprint on OSF with a stable DOI, versioning, and an open PDF. It is designed for policy and media use: fast access, simple citation, and public transparency. The OSF page contains the abstract, the full text, and indexing details for discoverability. Read or cite it here: https://osf.io/preprints/socarxiv/3j9fd_v1.

Children’s Health, Ultra-Processed School Meals, and Misleading Environmental Claims: A Critical Appraisal of ProVeg UK’s “School Plates” and Tayside Contracts’ Menus under UK Advertising Law

Read the full open access publication by John Craig, MSc Nutrition. This paper analyses how ultra processed foods are presented as sustainable in Scottish schools, the role of ProVeg UK, and the gaps between environmental claims, nutritional standards, and UK advertising law.

School Meals Part 2

Children’s Health, Ultra-Processed School Meals, and Misleading Environmental Claims:
A Critical Appraisal of ProVeg UK’s “School Plates” and Tayside Contracts’ Menus under UK Advertising Law
This paper is also live as a SocArXiv preprint on OSF with a stable DOI, versioning, and an open PDF. It is designed for policy and media use: fast access, simple citation, and public transparency. The OSF page contains the abstract, the full text, and indexing details for discoverability. Read or cite it here: https://osf.io/preprints/socarxiv/3j9fd_v1.

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